Last Friday, I went to a blogger’s meet organized at the Green Theory Restaurant, by Lukup media, a company providing on-demand TV service, a first of its kind in India.

It was their first ever bloggers meet and they managed to bring together a handful of bloggers from all domain expertise. The team presented the features and usability of the product and explained how the Media player works. The lukup player is available in several colors such as bold, cool and neon. That way, you can match this little TV box to your living room upholstery! Their future plans sound a little ambitious, but if they manage to pull it off, just wow!

To tell you a little bit about the company, Lukup media is an Indian start-up which aims to provide streaming HD content on screens and devices such as your HD TV, tablets, mobile phones, etc. using a small piece of hardware, which they like to call Lukup Player (comes in a WiFi & a non-WiFi version) .

The Lukup player goes beyond your set top box, delivering a host of international channels and VOD bouquets in addition to the channels that are already available to us through cable and DTH connections.

With features like being able to download content on your mobiles or tablets as well as being able to being able to save your favorite movies or programs in the cloud storage space of 500GB (free for lifetime) which every user gets on subscription, the company aims to tap on the almost un-explored Video on Demand market space in India.